White Cap: Tool Hospital
White Cap Construction Supply wanted to advertise a part of their business that sometimes goes unnoticed, their Tool Hospital. Matt led this project from concept to completion. It was important to him to show the "man behind the curtain" fixing the tools. Mark Strothkamp, one of White Cap's repair technicians, seemed liked the perfect guy to showcase this service. Matt wanted to show the real human getting his hands dirty and figuring out how to fix contractors tools to show people that this isn't done in some lab but a real guy with a real story is helping them out. Find a Tool Hospital near you by going to www.whitecap.com/locations. Matt shot, edited, colored and animated everything in this spot.
